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HEALTHCARE LAW / INSURANCE LAW

The Challenge for Community Hospitals In the Age of "Cost Shifting"

October 23, 2003

By Christopher C. Gallagher*
and Walter L. Maroney
Presented to the HB 470 Chaptered Study Committee

Part I. Presented by Christopher Gallagher

The Problem

We represent many of New Hampshire's smaller community hospitals. Most are not-for-profit charitable trusts. Their mission is to maintain a level of medical preparedness that enables them to respond effectively to any one of hundreds of medical maladies that may occur at any time within their service area. Their services are "bundled" for the sake of economic efficiency and cross-subsidy. Maintaining up-to-date response requires an operating margin sufficient to support high-cost medical equipment, medical professionals and investment in plant and facilities. The key to operating and financial stability is adequate volume.

As Douglas E. Hall has effectively demonstrated in his earlier presentation on cost-shifting, the pernicious impacts of systematic underpayments by government have moved many providers beyond the economically beneficial process of cross-subsidization, into the deleterious realm of "cost-shifting," a dynamic by which structural support must be sought from New Hampshire health plans and their carriers (principally Anthem and Cigna). Payors understand well the benefits of hospital service cross-subsidies. They predictably resent cost-shifting, and will continue to aggressively resist efforts to have them make up for government underpayment. But providers cannot afford to absorb these underpayments, and will try to pass them on through pricing.

Accordingly:

1. We can continue to expect more payor-provider contractual conflicts in the years ahead, with the predictable consumer dislocation, and

2. Institutional providers in rural areas, with their low volumes, aging populations, heavy dependence on Medicaid and Medicare, and negotiating weakness, will be driven deeper into low and no margin operation. This can adversely affect both quality and access, because

3. New Hampshire health care is still tied to the "health" of our community hospitals and smaller hospitals are not in good position to "win" the coming struggle caused by continued government underpayments.

Added Pressures

While the bargaining dynamic created by "cost shifting" unfolds externally, the carrier/payors are morphing into a new business model behind the scenes. Burned badly by previous efforts to aggressively manage health costs, they have now expressly returned to the more traditional insurance business model of: assessing risk, managing the administration of health care payments, covering the cost with premiums. Resulting premium rises have been stunning. And as premiums increase, healthier individuals exit health care plans, leaving an insured pool more prone to illness. This raises their costs of coverage, further lifting premiums. In turn, more employers and employees exit the plans. Swelling salaries, shrinking endowments and the skyrocketing costs of the new technology (including drugs) continue to push up provider costs. In short, the forces driving the conflict between providers and payors are still building.

But the payors have found a way to produce profits in this depressing scenario. Premiums have increased by solid double digits for three straight years; profits are expanding even faster. There is nothing wrong with profits, but these particular increases raise an important policy concern. If payors are using aggregated membership networks to increase profits rather than to hold down costs, it is reasonable to reexamine why government should continue to support the continued use of aggregated membership in payor bargaining with providers. In fact, if this new utilization of membership is even possible, it is time for legislators to take a fresh look at existing regulatory frameworks enabling such conduct. Here's how the new model works.

The "Broker" Model

Increased premiums and aggressive bargaining with providers are producing significant profits for the health insurance payors. State laws and a "market" that has rewarded the acquisition of bargaining power to gain leverage for holding down provider costs have in the past encouraged the aggregation of significant carrier buying power. Indeed, by aggregating as many "members" as possible, then steering them to agreeable providers, HMO/payors were able to negotiate effective provider contracts that held down costs and premiums. Member aggregation resulted in a societal benefit. But the old HMO days are gone. Times have changed. Stung by popular resentment aimed at insurance company limits on choice, the carrier/payors have left the cost-cutting fray. Payors are now focused on profit. Payor buying power has now become pricing power. With carrier premiums and profit margins soaring to record heights, the question arises— should New Hampshire laws still be supporting this use of member aggregation? Is increased payor bargaining power still a policy objective? Will it interfere with the successful implementation of SB 110? (As Harvard Pilgrim's Ms. Packard has stated, trying to negotiate after Anthem and Cigna have "passed through" leaves little room for competitive health insurers to build critical mass in the New Hampshire health insurance marketplace.)

According to the new "broker" business model, once a desirable price is nailed down by secret contracts with providers (sell side), the carriers can control the "buy side" by steering its captive members to agreeable providers. Only now, instead of holding down premium costs, this dynamic widens the spread between the buy and sell sides. Like a broker's commission, the spread between the cost of services, the return on premiums, is then channeled to the carriers' bottom line. And since contract prices are shrouded by "confidentiality," the public can never know how much money is being diverted to the carriers from the system. Only when payors announce their "earnings" is it clear that they are draining substantial funding out of the fragile health care system. The earnings have been announced. The diversion is significant.

Conclusion

In sum, we have an environment where systematized underpayment by government creates a need for cost-shifting. Large incumbent carriers predictably refuse to accept this shifted cost. And if that doesn't produce enough conflict, for-profit carriers now utilize their aggregated buying power to gain profit rather than to hold down costs. In this environment, size matters. Small providers, weakened in this new dynamic, find themselves unable to bargain effectively. If "Any Willing Provider" legislation is not to be enacted in New Hampshire as a means of "leveling the negotiation playing field," it is still appropriate to consider what should be done to address the new reality.

One thing is clear. Simply standing by, while smaller hospital margins are compressed to the point of nonexistence or negative numbers, does not seem advisable, especially if it means that New Hampshire communities can end up being underserved by their local hospital.

CHC accepts the legislative reality that AWP legislation is not a likelihood in New Hampshire in the near future. However, by taking no action while letting existing market forces play out a dynamic that will inevitably weaken smaller hospitals, policymakers expose our state's health care system to a significant risk. SB 110 may or may not mitigate the mismatch, but that remains to be seen. (Even if SB 110 produces more competition among insurers, it is unlikely that such competition will reduce the cost shift conflict between payors and providers, and its many employer and employee victims.)

The following commentary by Walter Maroney examines the legal dynamics of the existing regulatory structures and the statutory context in which these inevitable conflicts will play out. It suggests "solutions" this Committee might usefully examine. It attempts to answer the questions raised by this introduction about the present "tilt" of the bargaining table, the precarious position of community hospitals in New Hampshire, and the need to bring new thinking to a process that is being used now for gains to payors rather than to the New Hampshire consumer public.

Part II. Presented by Walter Maroney

We have been asked to speak to the committee regarding the environment in which hospitals, insurers and physicians find themselves today within the State of New Hampshire, and in particular, to discuss systemic market and regulatory issues HB 470 was intended to address.

It has been suggested by some participants in this discussion that last year's introduction of an “any willing provider” proposal should be considered nothing more than a negotiating tactic in an ongoing and highly visible commercial dispute between LRGHealthcare, which operates Lakes Region General Hospital and Franklin General Hospital and Anthem Blue Cross Blue Shield. Certainly, the legislation was introduced within the context of that dispute. However, as I hope my remarks will make clear, its introduction was far more a reflection of the significant structural deficits in the state’s healthcare market and regulatory process which were exposed by aspects of that dispute.

Indeed, in light of the fact that approximately twenty states now have some form of “any willing provider” legislation on the books, at least seven of which apply to individual or institutional health care providers, it is clear that such legislation is being used in other states to address similar systemic issues within their healthcare markets and regulatory structures.

New Hampshire is not immune from the national trends and issues which have prompted such legislation in other states. Thus, it is important to understand that introduction of an “any willing provider” proposal was responsive to issues which clearly surfaced during the Anthem/LRGHealthcare dispute, but continue to present a problem. As amended to AWP, HB 470 was never intended to be limited to the underlying facts of a single dispute. It addressed issues that have not gone away merely because the parties to that dispute were able, through hard work on both sides of a negotiating table, to resolve their contractual issues.

LRGH/Anthem

What happened in the course of the dispute was that a contracting impasse between an institutional provider and a major insurer resulted in the potential interruption of long-standing relationships between residents of the Lakes Region and their local hospitals and personal physicians. It’s not important to try to apportion blame for that situation. The fact is, it was a natural consequence of two underlying issues: first, that New Hampshire’s health care delivery system relies heavily on community hospitals; and second that the private insurance market is currently dominated by two major insurers, Anthem Blue Cross Blue Shield and Cigna, both of which offer (almost exclusively) managed care products to New Hampshire’s consumers.

Due largely to geographic and historic factors, many of the twenty-four non-profit and two for-profit hospitals located in New Hampshire have evolved over time into the principal healthcare delivery locus within geographically discrete areas of the state. (See generally, Kane. N “The Health of New Hampshire Hospitals,” N.H. Dep’t of Health and Human Services, 2000.) State discharge data demonstrates that people generally rely on their local hospitals for outpatient and general acute care. Physicians in local communities require privileges at the local hospital to function; and in many communities where there is no other geographically proximate hospital, local physicians tend not to hold privileges at other institutions.

At the same time, the recent report issued by Douglas Hall, co-director of the NH Center for Public Policy Studies, entitled "Cost-Shifting in New Hampshire Hospitals," (October 2003) (the "Report"); starkly demonstrates the market dominance of the major private insurers in New Hampshire. According to data used for that study, hospitals in New Hampshire derived 46.6% of their aggregate gross revenues of $2.79 billion and 54.9% of net revenues of $1.67 billion from private insurers in 2001 (Report, Figures 3, 4 at pp. 4-5.). Of 119,019 total inpatient discharges from all hospitals in-state during that year, 45.1% or approximately 50,000 discharges involved privately insured patients; and 57.4% of 637,252 outpatient discharges were similarly privately insured. The Report also suggests that, in order to maintain economic viability, New Hampshire hospitals should be targeting a roughly 5% operating margin.

These are not unusual revenue or patient mix numbers, when compared to hospitals nationally; nor is the 5% operating margin target suggested by Professor Hall contrary to national norms. However, the situation in New Hampshire is complicated by the fact that the private insurance market is almost entirely dominated by two major firms. As such, the two major managed care insurers offering products in this state inherently wield enormous market power over both institutional and individual providers in New Hampshire.

It is no secret that, nationally, we are in an era of escalating medical costs (including such difficult-to-control expenses as pharmaceutical costs and costs associated with technology and labor), a trend to which no New Hampshire provider or insurer can be immune. Thus, it should be expected that, for the foreseeable future, the state’s hospitals must strive to maintain margins sufficient to support their services to their communities, while insurers will struggle to balance their often conflicting responsibilities to provide fair returns to shareholders, and to limit premium increases to policyholders. This is a recipe for ongoing conflict.

It was precisely this tension which led to the impasse in negotiations between LRGHealthcare and Anthem last spring, but it is critical to note that these tensions were in no way unique to those two entities. Impasses in negotiation such as occurred in the Lakes Region last spring are likely to happen again. Because of the enormous market presence–and market power--of the two major insurers in this state, issues involving disruption of patient access to local hospitals and providers are also likely to reoccur in the foreseeable future in New Hampshire. In light of its resolution, it is perhaps less obvious, but the LRGHealthcare/Anthem experience exposed weaknesses in the state’s healthcare regulatory structure which need to be addressed systemically to avoid the repetition of the profound disturbances to consumer’s relations with their local hospital and physicians and potential dislocations that arose during that experience. In the conflicts between providers and insurers, which are surely coming, patients, employers and other consumers of healthcare and health insurance will continue to be innocent victims.

The issues of consequence to this committee’s review in the Lakes Region dispute arose as follows: LRGHealthcare and Anthem reached an impasse in negotiations. LRGHealthcare then took the only real option available to it in the current market, which was to notify Anthem of its intent to terminate its contact. Anthem in turn took the position that, if LRGH chose to become a non-network hospital, then physicians who had admitting privileges only at the LRGH would fall out of compliance with the company’s credentialing policies and so would be dropped from Anthem’s panel.

Again, without attempting to apportion blame or responsibility for this situation, LRGHealthcare’s decision to leave the Anthem network would have had a significant–at least short term–impact on access by citizens in the Lakes Region to their community hospitals (an impact which the company attempted in a number of ways to ameliorate). Anthem’s decision to drop a large number of local physicians whose privileges were limited to LRGHealthcare, on the other hand, would, if carried through, have had a long term impact on resident’s access to community hospitals; and on the viability of the affected physician’s practices.

Two things need to be said about this impasse. First, the fact that, at one stage in the negotiations, a community hospital found itself facing what it perceived to be a “take-it-or leave it” contract offer from a dominant insurer and responded by reluctantly “leaving it” suggests a market failure with potentially profound ramifications for citizens of this state. Second, faced with this severe problem for its citizens, the state found itself with very little regulatory capacity to address the issue. In fact, the only real regulatory control over this situation was that exercised by the Insurance Commissioner, under the so-called “network adequacy” standards of the state’s managed care law, RSA 420-J:7.

Under that statute, every managed care insurer licensed by the Department “shall maintain a network that is sufficient in numbers, types and geographic location of providers to ensure that all services to covered persons will be accessible without unreasonable delay.” RSA 420-J:7, I. The Department has issued extensive rules delineating this mandate, which establish specific quotas for numbers of primary care and specialty physicians who must be within specified travel times from areas of coverage. NH Admin R. 2700. The failure of an insurer to maintain network adequacy, as defined by the Department, is subject to a wide range of potential remedies, ranging from corrective action orders, see NH. Admin. R. 2701.08, to revocation of license. RSA 420-J:14.

In fact, it was under this authority that then Commissioner Rogers intervened in the Anthem/LRGHealthcare dispute. But it would mischaracterize her authority to suggest that the Department has any real capacity to address anything other than the adequacy of the insurer’s network. It is not statutorily empowered, nor is it systemically set up to address the underlying economic and market issues which led to the Lakes Region impasse in the first place. It is true that the Commissioner’s staff engaged in analysis of the parties’ negotiating positions and offered suggestions that helped bridge some of the gaps between the parties; and it was at the Commissioner’s urging that the parties returned to the bargaining table. However, the limited authority of the Insurance Commissioner under the network adequacy statute is not enough. Simply said, the state does not have in place any mechanism to address the disparity of market power in negotiations between health care providers and dominant insurers; or the potential problems faced by citizens caught in the crossfire of an impasse caused, in large part, by this disparity.

This is where a legislative response such as an “any willing provider” proposal comes into focus. In simplest terms, an “any willing provider” statute recognizes the enormous power wielded by dominant managed care firms through access to their panels. By providing that “any willing provider” who meets all other appropriate criteria – including quality standards – may be a member of an insurer’s panel, such statutes work to correct the market imbalance between providers and dominant insurers – in essence, leveling the playing field by removing panel exclusion as an insurer’s negotiating tool. In doing so, an “any willing provider” statute could also lessen the chance for the kind of disruption of established doctor-patient and patient-hospital relationships that could have resulted had there been no resolution of the Lakes Region impasse.

However, the fact that the vehicle proposed by the original form of HB 470 to address these issues was an “any willing provider” statute is less material than the fact that the proposal was an attempt to address underlying issues in the New Hampshire healthcare market and regulatory structure which surfaced during the Lakes Region dispute.

It may well be that there are other effective ways to address these issues. Promotion of greater competition in the managed care market is obviously one such vehicle. Obviously providers and insurers would stand on a very different footing than is currently the case in New Hampshire if providers had the ability to contract with a wider range of alternative insurers. Similarly, the level of dislocation to citizens caused by an insurer’s decision to exit a market, or to drop providers from an established panel would decline in direct proportion to the level of consumer choice available in a market. Where, as in New Hampshire, such market choice is limited, problems caused by an impasse between one hospital and one large insurer can be disproportionately large.

Alternatively it may be appropriate to examine establishment of a mediation structure for provider-insurer disputes. There could be a very constructive state role in such a process. For example, the Insurance Department, the Department of Health and Human Services and the Director of Charitable Trusts each have particularized knowledge of aspects of the healthcare and insurance industries. A mediation panel composed of representatives of those agencies could knowledgeably assist parties in an impasse to construct solutions which are consonant with the state Health Plan, as well as other public interests, including insurance premium management and the protection of charitable assets.

Third, it may simply make sense as a pro-consumer public policy, to bar insurance companies from extending disputes with hospitals into the wider community by linking those disputes to other contracts, such as independent contracts with community physicians. Such legislation would ensure that the principal source of consumer injury which could have occurred in the Lakes Region dispute – massive interruptions of doctor–patient relationships – is simply taken off the table as a potential response to a provider/insurer dispute or impasse. Not incidentally, such legislation would also ensure that no insurer could use its market power with respect to local physicians as a negotiating tactic in a hospital reimbursement dispute. This would go a long ways toward leveling the playing field between the dominant insurers and the individual hospitals in this state; and to limit the scope of negotiations between hospitals and insurers to a more rational discussion of the ways in which they can find common economic ground in difficult economic times.

Fourth, it may be worth looking at private and/or governmental mechanisms to increase the freedom of community hospitals to engage in a form of “collective bargaining” with insurers. There are currently significant legal and practical obstacles under state and federal antitrust laws to joint bargaining by independent hospitals. While the law permits the formation of bargaining consortiums under some circumstances, the stringent rules governing the structure of such “bargaining units” make them cumbersome and, in many cases, economically unfeasible. However, the state has authority to relax traditional antitrust rules under appropriate circumstances; and this too may be a useful way to level the playing field between providers and dominant insurers.

In conclusion, it is important for this Study Committee to recognize that a significant market imbalance exists between providers and dominant insurers in this state; and that the state does not have in place either a systemic market or regulatory response to that imbalance. The fact that the parties to the Lakes Region dispute reached agreement at the end of the day does not mean that the situation will not recur in other communities throughout the state; or that the results of such situations will be as positive. It is therefore incumbent on the state to formulate a response to the underlying issues discussed in these remarks so it may proactively address those issues before they arise again.

*Christopher C. Gallagher is admitted in New Hampshire.

 

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You may contact Chris Gallagher or Chris Gallagher at 800-528-1181.

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